Items where Author is "ILYAS, ARIFAI"

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ILYAS, ARIFAI (2025) DAMPAK ORIENTASI KEWIRAUSAHAAN DAN PEMASARAN DIGITAL TERHADAP KINERJA PEMASARAN DIMEDIASI TECHNOLOGY ACCEPTANCE MODEL (TAM ) PADA USAHA MIKRO DAN KECIL DI KOTA TARAKAN = The Impact of Entrepreneurial Orientation and Digital Marketing on Marketing Performance Mediated by the Technology Acceptance Model (TAM) in Micro and Small Enterprises in Tarakan City. Disertasi thesis, Universitas Hasanuddin.

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