ICHSAN, ZIDNEY IZZATUL (2025) PENGEMBANGAN PERTUMBUHAN STRATEGIS DAN REPUTASI BISNIS PADA UMKM BERBASIS RUMAH: INTEGRASI KERANGKA SWOT–TOWS DAN REPTRAK = STRATEGIC GROWTH AND BUSINESS REPUTATION DEVELOPMENT IN HOME-BASED MSMEs: INTEGRATION OF SWOT–TOWS AND REPTRAK Framework. Thesis thesis, Universitas Hasanuddin.