HASNIA, NUR HASNIA (2026) PENGARUH IKLAN HIJAU, LABEL RAMAH LINGKUNGAN (ECO LABEL) DAN KESADARAN LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK ORGANIK DI KOTA MAKASSAR = THE INFLUENCE OF GREEN ADVERTISING, ECO-FRIENDLY LABELS, AND ENVIRONMENTAL AWARENESS ON CONSUMER PURCHASE DECISIONS FOR ORGANIC PRODUCTS IN MAKASSAR CITY. Skripsi thesis, UNIVERSITAS HASANUDDIN.