FERMANA, REZA (2026) Pengaruh Influencer Marketing, Live Streaming, dan e-WOM Terhadap Keputusan Pembelian Mahasiswa Generasi Z Pengguna TikTok (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Hasanuddin) = The Effect Of Influencer Marketing, Live Streaming, and e-WOM On The Purchase Decisions Of Generation Z Students Using TikTok (A Case Study of Students at the Faculty of Economics and Business, Hasanuddin University). Skripsi thesis, Universitas Hasanuddin.