DAHLAN, PUTRI NUR ISLAMIA (2025) FAKTOR-FAKTOR KEPUTUSAN KONSUMEN DALAM MEMBELI AYAM PEDAGING DI PASAR TRADISIONAL KABUPATEN TAKALAR = CONSUMER DECISION FACTORS IN BUYING BROID CHICKEN IN THE TRADITIONAL MARKET OF TAKALAR DISTRICT. Thesis thesis, Universitas Hasanuddin.