BAHARSYAH, MUHAMMAD SYAHRUL ENDY (2026) PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PRODUK CICIL EMAS PADA PT BANK SYARIAH INDONESIA = The Influence of Promotion and Price on Purchasing Decisions Through Brand Image of the Cicil Emas Product at PT Bank Syariah Indonesia. Thesis thesis, Universitas Hasanuddin.
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