AULIA, MAYSELLA DEN (2025) Pengaruh Brand Ambassador Dan Electronic Word Of Mouth Terhadap Purchase Intention Produk Indomie X NewJeans Di Kota Makassar = The Influence Of Brand Ambassador And Electronic Word Of Mouth On Purchase Intention Of Indomie X NewJeans Products In Makassar City. Skripsi thesis, Universitas Hasanuddin.