Items where Author is "ARFANSYAH, MOH."

Thesis

ARFANSYAH, MOH. (2025) ANALISIS PENGARUH BRAND IMAGE DAN ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN BEDDA’ LOTONG (STUDI KASUS PADA KONSUMEN PRODUK MABELLO DI KABUPATEN BARRU) = ANALYSIS OF THE EFFECT OF BRAND IMAGE AND ENDORSEMENT ON THE PURCHASING DECISIONS OF BEDDA' LOTONG (CASE STUDY ON MABELLO PRODUCT CONSUMERS IN BARRU REGENCY). Skripsi thesis, Universitas Hasanuddin.