AMSARI, ANDI NURUL (2026) ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, PROMOSI, DAN LOKASI TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK KAPURUNG DI KOTA PALOPO = ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY, PRICE, PROMOTION, AND LOCATION ON CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN KAPURUNG PRODUCTS IN PALOPO CITY. Thesis thesis, Universitas Hasanuddin.
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