ALYCIA, MALIKA (2025) PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK (STUDI KASUS CV GULA AREN SULAWESI) = THE INFLUENCE Of INSTAGRAM SOCIAL MEDIA MARKETING ON PRODUCT PURCHASE DECISIONS (CASE STUDY OF CV GULA AREN SULAWESI). Skripsi thesis, UNIVERSITAS HASANUDDIN MAKASSAR.