AFRIANA, YUSNI (2026) Green Marketing Sebagai Strategi Diferensiasi Berbasis Sustainability Dalam Meningkatkan Niat Beli Konsumen Milenial (Studi Kasus: The Body Shop Di Kota Makassar) = Green Marketing As A Sustainability-Based Differentiation Strategy To Improve Millennial Consumer Purchase Intention (Case Study: The Body Shop In Makassar City). Thesis thesis, UNIVERSITAS HASANUDDIN MAKASSAR.
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