THE INFLUENCE OF TRUST AND PRICE ON PURCHASING DECISIONS THROUGH BRAND IMAGE ( CASE STUDI OF SHOPEE IN THE MAKASSAR CITY )

Azis, Abdul Rahman (2020) THE INFLUENCE OF TRUST AND PRICE ON PURCHASING DECISIONS THROUGH BRAND IMAGE ( CASE STUDI OF SHOPEE IN THE MAKASSAR CITY ). Thesis thesis, Universitas Hasanuddin.

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Abstract (Abstrak)

Penelitian ini bertujuan menjlaskan pengaruh kepercayaan dan harga terhadap keputusan pembeli melalui brand image sebagai variabel intervening.

Item Type: Thesis (Thesis)
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HG Finance
Divisions (Program Studi): Fakultas Ekonomi > Manajemen
Depositing User: wahyuni aras
Date Deposited: 01 Dec 2020 05:59
Last Modified: 06 Nov 2024 00:31
URI: http://repository.unhas.ac.id:443/id/eprint/273

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