Abstract:
The research has been with the title "The Relationship Between Brand Awareness
and Purchase Volume of Sozzis Brand Sausage Products At PT. Carrefour Karebosi MTC
Branch, Makassar ". The experiment was conducted for approximately two months starting
from January to March 2009. The sample used in this study was100 respondents under the
assumption that consumers who shop at PT. Carrefour Karebosi MTC Branch, Makassar
amount was not fixed every day. Windows SPSS 12.00 Program was used to fasilited data
analysist. The resultsm show that from Chi-Square analysis the value of X2 calculated of
sozzis brand knowledge with purchase volume was 8.41 and the value of X2 tables on
degrees of freedom (df) = 2 was equal to 5.991 it can be concluded that H0 was rejected
and Ha was accepted. The magnitude of the coefficient of contingency knowledge sozzis
brand with volume purchases sozzis brand sausage products in the PT. Carrefour Branch
Makassar Karebosi MTC that was equal to 0.279, this suggests that the low value of the
coefficient of contingency.
